In 1891, in the Lange Houtstraat a new flower shop opened: Van Houweninge en IJsselstijn. The store grew steadily and became a household name in The Hague.
In 1925 floristry Alpina opened at the Kneuterdijk. Since then it has grown to become one of the most well-respected florists in The Hague. Years later both companies were merged into Alpina van Houweninge en IJsselstijn, located on the Kneuterdijk »